{"id":41194,"date":"2021-04-11T21:53:56","date_gmt":"2021-04-11T19:53:56","guid":{"rendered":"https:\/\/www.fotolab.cz\/blog\/?p=41194"},"modified":"2024-10-07T08:25:17","modified_gmt":"2024-10-07T06:25:17","slug":"produktova-fotografie-tipy-a-doporuceni","status":"publish","type":"post","link":"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/","title":{"rendered":"Produktov\u00e1 fotografie \u2013 tipy a&nbsp;doporu\u010den\u00ed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d95aa8f3e0d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d95aa8f3e0d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Studio_na_stole\" title=\"Studio na stole\">Studio na stole<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Zjednoduste_si_praci_stativem\" title=\"Zjednodu\u0161te si pr\u00e1ci stativem\">Zjednodu\u0161te si pr\u00e1ci stativem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Nejdulezitejsi_je_svetlo\" title=\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed je sv\u011btlo\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed je sv\u011btlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Uzitecne_drobnosti\" title=\"U\u017eite\u010dn\u00e9 drobnosti\">U\u017eite\u010dn\u00e9 drobnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Udelejte_vice_zaberu_a_jeden_uplne_jiny\" title=\"Ud\u011blejte v\u00edce z\u00e1b\u011br\u016f a&nbsp;jeden \u00fapln\u011b jin\u00fd\">Ud\u011blejte v\u00edce z\u00e1b\u011br\u016f a&nbsp;jeden \u00fapln\u011b jin\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fotolab.cz\/blog\/produktova-fotografie-tipy-a-doporuceni\/#Fotka_musi_prodavat\" title=\"Fotka mus\u00ed prod\u00e1vat\">Fotka mus\u00ed prod\u00e1vat<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>\u017d\u00e1nr produktov\u00e9 fotografie je pom\u011brn\u011b specifick\u00fd. C\u00edlem je p\u0159in\u00e9st fotografie, kter\u00e9 v&nbsp;div\u00e1kovi nabud\u00ed chu\u0165 si dan\u00fd produkt koupit. Z\u00e1kladn\u00ed n\u00e1hled do \u00fasp\u011b\u0161n\u00e9 tvorby produktov\u00fdch fotek shrnuje Michael Jur\u00e1k. <\/strong><\/p>\r\n<p><!--more--><\/p>\r\n<p>Nej\u010dast\u011bji se s&nbsp;produktovou fotografi\u00ed v\u011bt\u0161ina n\u00e1s setk\u00e1 v&nbsp;okam\u017eiku, kdy chceme n\u011bco prodat. Tuto situaci v\u0161ak ponechme stranou. Nem\u00e1lo fotograf\u016f toti\u017e spolupracuje s&nbsp;\u0159adou obchod\u016f, kter\u00e9 pot\u0159ebuj\u00ed produkty nafotit, anebo se sami jejich v\u00fdrobci st\u00e1vaj\u00ed produktov\u00fdmi fotografy, aby mohli z\u00e1kazn\u00edk\u016fm zprost\u0159edkovat adekv\u00e1tn\u00ed vizu\u00e1ln\u00ed dojem.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41216 size-full\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4209-1-740x493.jpg 740w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\r\n<p>Zvl\u00e1dnout produktovou fotku na jedni\u010dku nen\u00ed nic slo\u017eit\u00e9ho, je v\u0161ak dobr\u00e9 dodr\u017eet n\u011bkolik ov\u011b\u0159en\u00fdch pravidel a&nbsp;doporu\u010den\u00ed, kter\u00e1 v\u00e1m pomohou na cest\u011b ke k\u00fd\u017een\u00e9mu v\u00fdsledku. Poj\u010fme se na n\u011b pod\u00edvat bl\u00ed\u017ee.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Studio_na_stole\"><\/span>Studio na stole<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Zn\u00ed to samoz\u0159ejm\u011b, ale hned v&nbsp;nadpisu je \u010d\u00e1st \u00fasp\u011bchu. Kolik jsem vid\u011bl fotek, ze kter\u00fdch, neb\u00fdt nadpisu, ne\u0161lo poznat, o&nbsp;kter\u00fd p\u0159edm\u011bt se jedn\u00e1. To u\u017e nespo\u010d\u00edt\u00e1m. Hromada hra\u010dek, ze kter\u00e9 je jedna na prodej, sportovn\u00ed pot\u0159eby, d\u011btsk\u00e9 boty, v\u00e1zi\u010dka na pln\u00e9 polici apod. Uzn\u00e1v\u00e1m, n\u011bkdy to opravdu nejde nebo je to pro majitele slo\u017eit\u00e9, ale v\u011bt\u0161inou je to ot\u00e1zka p\u00e1r vte\u0159in. Jak tedy za\u010d\u00edt?<\/p>\r\n<p>Ukli\u010fte j\u00eddeln\u00ed st\u016fl a&nbsp;postavte danou v\u011bc na n\u011bj. Ne doprost\u0159ed, ale tak, aby za produktem ve sm\u011bru focen\u00ed z\u016fstal dostatek voln\u00e9ho m\u00edsta. Je-li to mo\u017en\u00e9, <strong>vyu\u017eijte sv\u011btlo od okna<\/strong>. Pou\u017eijte fotoapar\u00e1t s&nbsp;mo\u017enost\u00ed ru\u010dn\u011b nastavit expozici a&nbsp;vym\u011bnit objektiv. Jestli <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blog\/vyber-fotoaparatu-dslr-nebo-csc\/\">zvol\u00edte DSLR (zrcadlovku) nebo CSC (bezzrcadlovku)<\/a><\/strong><\/span> nech\u00e1m na v\u00e1s, velikost sn\u00edma\u010de (4\/3, APS-C, FF) tak\u00e9 nehraje podstatnou roli.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41206\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3347-740x493.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p>P\u0159\u00edpadn\u011b lze pou\u017e\u00edt pokro\u010dil\u00fd kompakt s&nbsp;nap\u0159. palcov\u00fdm sn\u00edma\u010dem a&nbsp;sv\u011bteln\u00fdm objektivem. Pro syst\u00e9mov\u00e1 t\u011bla doporu\u010duji makro objektiv, aby bylo mo\u017en\u00e9 j\u00edt k&nbsp;produktu dostate\u010dn\u011b bl\u00edzko a&nbsp;taky plynule p\u0159ej\u00edt na n\u011bjak\u00fd efektn\u00ed, charakteristick\u00fd detail. <strong>Pou\u017eijte clonu F4\u2013F5,6 (p\u0159i detailech F8)<\/strong>. Vyu\u017e\u00edvejte clonu, ohnisko i&nbsp;vzd\u00e1lenost (jak fotoapar\u00e1tu od objektu, tak objektu od pozad\u00ed) k&nbsp;tomu, aby se d\u00edky mal\u00e9 hloubce ostrosti <strong>produkt jasn\u011b odd\u011blil od pozad\u00ed<\/strong>.<\/p>\r\n<blockquote>\r\n<h4>\u010ct\u011bte tak\u00e9 na blogu: <span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blog\/bokeh-ovladnete-neostre-casti-fotografie\/\" target=\"_blank\" rel=\"noopener\">Mal\u00e1 hloubka ostrosti a&nbsp;bokeh<\/a><\/span><\/h4>\r\n<\/blockquote>\r\n<p>Produktem vypl\u0148te podstatnou \u010d\u00e1st sn\u00edmku. <strong>Nezapome\u0148te produkt vy\u010distit<\/strong> od prachu, leskl\u00e9 plochy zbavte otisk\u016f prst\u016f a&nbsp;\u0161mouh. Pokud m\u00e1 produkt displej, v\u017edy p\u0159\u00edstroj zapn\u011bte, sn\u00edmek p\u016fsob\u00ed mnohem l\u00e9pe a&nbsp;tak\u00e9 t\u00edm deklarujete funk\u010dnost za\u0159\u00edzen\u00ed. U&nbsp;optick\u00fdch p\u0159\u00edstroj\u016f (projektor, kuk\u00e1tko apod.) sejm\u011bte krytku objektivu.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Zjednoduste_si_praci_stativem\"><\/span>Zjednodu\u0161te si pr\u00e1ci stativem<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Produktov\u00e1 fotografie je technick\u00e1, precizn\u00ed discipl\u00edna, pokusme se tedy i&nbsp;p\u0159i na\u0161\u00ed hobby variant\u011b pracovat co mo\u017en\u00e1 nejl\u00e9pe. Vynikaj\u00edc\u00ed pomocn\u00edk je <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/prislusenstvi\/stativy\" target=\"_blank\" rel=\"noopener\">stativ<\/a><\/strong><\/span>. Podle situace pou\u017e\u00edv\u00e1m mal\u00fd stoln\u00ed stativ nebo velk\u00fd, kter\u00fd um\u00edst\u00edm vedle hrany stolu.<\/p>\r\n<p>D\u00edky stativu m\u016f\u017ee citlivost ISO z\u016fstat na jmenovit\u00e9 hodnot\u011b, v\u011bt\u0161inou ISO 100, \u010das m\u016f\u017ee b\u00fdt klidn\u011b del\u0161\u00ed, objekt p\u0159ece nikam neute\u010de. I&nbsp;kdy\u017e, \u010dasto jsem vid\u011bl na nejmenovan\u00e9m auk\u010dn\u00edm port\u00e1lu sn\u00edmky tak rozmazan\u00e9, \u017ee evokovaly \u00fasp\u011b\u0161n\u00fd pokus prod\u00e1van\u00e9ho elektrospot\u0159ebi\u010de o&nbsp;\u00fat\u011bk ze sc\u00e9ny.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41205\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3319-740x493.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p>Dal\u0161\u00ed v\u00fdhodou je, \u017ee se sc\u00e9na nem\u011bn\u00ed, najdete si svoji kompozici a&nbsp;opakovan\u011b jemn\u011b pohybujete produktem do t\u00e9 doby, ne\u017e je z\u00e1b\u011br perfektn\u00ed. V\u0161e m\u016f\u017eete pohodln\u011b kontrolovat v&nbsp;hled\u00e1\u010dku nebo na displeji upevn\u011bn\u00e9ho fotoapar\u00e1tu. Nezapome\u0148te kontrolovat pozad\u00ed sn\u00edmku, <strong>ru\u0161iv\u00e9 p\u0159edm\u011bty p\u0159em\u00edst\u011bte nebo \u00fapln\u011b odstra\u0148te ze z\u00e1b\u011bru<\/strong>.<\/p>\r\n<blockquote>\r\n<h4>\u010ct\u011bte tak\u00e9 na blogu: <span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blog\/nejcastejsi-chyby-pri-fotografovani\/\" target=\"_blank\" rel=\"noopener\">Nej\u010dast\u011bj\u0161\u00ed chyby p\u0159i fotografov\u00e1n\u00ed<\/a><\/span><\/h4>\r\n<\/blockquote>\r\n<p>Pro spu\u0161t\u011bn\u00ed pou\u017eijte samospou\u0161\u0165, <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/prislusenstvi\/dalkove-spouste-a-ovladani\" target=\"_blank\" rel=\"noopener\">d\u00e1lkov\u00fd ovlada\u010d, kabelovou spou\u0161\u0165<\/a><\/strong><\/span> nebo (u&nbsp;nejnov\u011bj\u0161\u00edch p\u0159\u00edstroj\u016f) chytr\u00e9 za\u0159\u00edzen\u00ed (telefon, tablet) p\u0159ipojen\u00e9 p\u0159es Bluetooth. Na n\u011bm m\u016f\u017eete d\u00edky p\u0159enosu \u017eiv\u00e9ho n\u00e1hledu i&nbsp;kontrolovat kompozici z\u00e1b\u011bru. Pe\u010dliv\u011b zaost\u0159ete, p\u0159esn\u011b nastavte expozici i&nbsp;vyv\u00e1\u017een\u00ed b\u00edl\u00e9 barvy (White Balance) a&nbsp;fo\u0165te do <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blog\/raw-vs-jpg-neustaly-souboj-formatu\/\" target=\"_blank\" rel=\"noopener\">form\u00e1tu RAW<\/a><\/span><\/strong>.<\/p>\r\n<p>U DSLR <strong>doporu\u010duji aktivovat funkci p\u0159edsklopen\u00ed zrcadla nebo opo\u017ed\u011bn\u00e9 spu\u0161t\u011bn\u00ed z\u00e1v\u011brky<\/strong>, p\u0159\u00edpadn\u011b (u&nbsp;CSC i&nbsp;DSLR) <strong>aktivujte elektronickou (bezhlu\u010dnou) z\u00e1v\u011brku<\/strong>. Eliminuje se tak vliv jemn\u00fdch, mechanick\u00fdch vibrac\u00ed na celkovou ostrost sn\u00edmku. Drobn\u00e1, u\u017eite\u010dn\u00e1 rada, v\u011bt\u0161ina podlahov\u00fdch konstrukc\u00ed v&nbsp;bytech nen\u00ed dokonale stabiln\u00ed, proto se <strong>b\u011bhem expozice nepohybujte<\/strong>.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41208\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4202-740x493.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Nejdulezitejsi_je_svetlo\"><\/span>Nejd\u016fle\u017eit\u011bj\u0161\u00ed je sv\u011btlo<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Na dobr\u00e9m sv\u011btle z\u00e1le\u017e\u00ed p\u0159i focen\u00ed v\u017edy. V&nbsp;z\u00e1sad\u011b si m\u016f\u017eete vybrat ze dvou mo\u017en\u00fdch \u0159e\u0161en\u00ed, to je pou\u017e\u00edt sv\u011btlo p\u0159irozen\u00e9 nebo um\u011bl\u00e9. Pokud pou\u017eijete p\u0159irozen\u00e9 <strong>sv\u011btlo od okna, ide\u00e1ln\u011b fotografujte tak, aby toto sv\u011btlo bylo bo\u010dn\u00ed<\/strong>, pom\u016f\u017ee to zobrazit plasticitu objektu. Proti oknu, <strong>z druh\u00e9 strany, um\u00edst\u011bte malou odraznou desku<\/strong> nebo jin\u00fd vhodn\u00fd objekt, kter\u00fd vr\u00e1t\u00ed \u010d\u00e1st sv\u011btla do z\u00e1b\u011bru a&nbsp;prosv\u011btl\u00ed st\u00edny. U&nbsp;mal\u00fdch produkt\u016f posta\u010d\u00ed \u010dtvrtka b\u00edl\u00e9ho pap\u00edru (A4) s&nbsp;v\u011bt\u0161\u00ed gram\u00e1\u017e\u00ed, to, aby se dala o&nbsp;n\u011bco op\u0159\u00edt.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41210 size-full\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4222-740x493.jpg 740w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\r\n<p>Dal\u0161\u00ed mo\u017enost\u00ed je sv\u011btlo um\u011bl\u00e9, nejl\u00e9pe <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blesky\" target=\"_blank\" rel=\"noopener\">syst\u00e9mov\u00fd blesk<\/a><\/span><\/strong> nebo <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blesky\/blesky-videosvetla\" target=\"_blank\" rel=\"noopener\">st\u00e1l\u00e9 LED sv\u011btlo<\/a><\/span><\/strong> s&nbsp;nastavitelnou teplotou chromati\u010dnosti. Pokud budete bl\u00fdskat, je na mal\u00e9 produkty <strong>nejlep\u0161\u00ed \u0159e\u0161en\u00ed tzv. fotografick\u00fd \u010di dif\u00fazn\u00ed stan<\/strong>, v&nbsp;podstat\u011b krychle z&nbsp;b\u00edl\u00e9 pr\u016fsvitn\u00e9 l\u00e1tky. Fotografovan\u00fd objekt se um\u00edst\u00ed dovnit\u0159 a&nbsp;zvenku se pou\u017eije syst\u00e9mov\u00fd blesk nebo studiov\u00e9 z\u00e1bleskov\u00e9 sv\u011btlo. Ov\u0161em to nem\u00e1 doma ka\u017ed\u00fd.<\/p>\r\n<p>Pokud pou\u017eijeme syst\u00e9mov\u00fd blesk, <strong>sv\u00edt\u00edme v\u017edy odrazem o&nbsp;strop<\/strong> nebo st\u011bnu, <strong>doporu\u010duji nasadit difuz\u00e9r pro zm\u011bk\u010den\u00ed sv\u011btla<\/strong>. Ten sice sn\u00ed\u017e\u00ed v\u00fdkon v\u00fdbojky, ale to na kr\u00e1tkou vzd\u00e1lenost nevad\u00ed. V&nbsp;posledn\u00ed dob\u011b nejrad\u011bji pou\u017e\u00edv\u00e1m st\u00e1l\u00e1 LED sv\u011btla zna\u010dek <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/fomei\" target=\"_blank\" rel=\"noopener\">Fomei<\/a><\/strong><\/span> a&nbsp;Nanlite (m\u016fj tip <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/fomei-led-mini-rgb-12\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">Fomei LED Mini RGB 12<\/a><\/strong><\/span>), kter\u00e1 umo\u017e\u0148uj\u00ed nastavit v\u00fdkon, teplotu chromati\u010dnosti ve stupn\u00edch Kelvin, a&nbsp;dokonce barevnost pomoc\u00ed RGB kan\u00e1l\u016f.<\/p>\r\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41203\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1658-740x493.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p>Tyto sv\u011bteln\u00e9 zdroje umo\u017e\u0148uj\u00ed se kreativn\u011b odv\u00e1zat, tak\u017ee n\u011bkdy fot\u00edm a\u017e ve\u010der a&nbsp;vyu\u017e\u00edv\u00e1m LED za\u0159\u00edzen\u00ed jako hlavn\u00ed zdroj sv\u011btla. Jedno, nastaven\u00e9 na minim\u00e1ln\u00ed v\u00fdkon a&nbsp;hodnotu 5500 K&nbsp;osv\u011btluje a&nbsp;definuje objekt, pomoc\u00ed druh\u00e9ho, kter\u00e9 je p\u0159epnut\u00e9 do syt\u00e9 modr\u00e9 pohybuji p\u0159es z\u00e1b\u011br a&nbsp;tvo\u0159\u00edm pozad\u00ed.<\/p>\r\n<p>Pokud v\u00e1s produktov\u00e1 nebo makro fotka bav\u00ed, doporu\u010duji si alespo\u0148 jedno takov\u00e9 LED sv\u011btlo po\u0159\u00eddit. Je mal\u00e9, lehk\u00e9, v\u00fdkonn\u00e9, lze p\u0159ipevnit na stativ, m\u00e1 v&nbsp;balen\u00ed praktickou bra\u0161ni\u010dku, rozptylku a&nbsp;vo\u0161tinu, m\u00e1 zabudovan\u00fd akumul\u00e1tor a&nbsp;dob\u00edj\u00ed se p\u0159es USB. Dokonal\u00e9.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Uzitecne_drobnosti\"><\/span>U\u017eite\u010dn\u00e9 drobnosti<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Stejn\u011b jako v&nbsp;jin\u00fdch fotografick\u00fdch \u017e\u00e1nrech i&nbsp;p\u0159i produktov\u00e9 fotce se m\u016f\u017ee hodit <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/filtry\/filtry\/uv-a-polarazicni-filtry?pageView=grid&amp;fromPage=catalogEntryList&amp;beginIndex=0\" target=\"_blank\" rel=\"noopener\">cirkul\u00e1rn\u00ed polariza\u010dn\u00ed filtr<\/a><\/span><\/strong>, zejm\u00e9na <strong>p\u0159i focen\u00ed sklen\u011bn\u00fdch objekt\u016f a&nbsp;produkt\u016f s&nbsp;p\u0159evahou leskl\u00fdch, nekovov\u00fdch ploch<\/strong>. Jsou to nap\u0159. le\u0161t\u011bn\u00e9 plastov\u00e9 kryty, pr\u016fhledn\u00e9 \u010d\u00e1sti z&nbsp;organick\u00e9ho skla, lakovan\u00e1 d\u0159ev\u011bn\u00e1 oblo\u017een\u00ed apod. Pro focen\u00ed hodinek (moje velk\u00e1 v\u00e1\u0161e\u0148) pou\u017e\u00edv\u00e1m malou UV sv\u00edtilnu, kter\u00e1 pom\u016f\u017ee rozsv\u00edtit luminiscen\u010dn\u00ed vrstvy na ru\u010di\u010dk\u00e1ch a&nbsp;indexech kvalitn\u00edch hodinek.<\/p>\r\n<div class=\"row-fluid\">\r\n<div class=\"span6 rhcol\"><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-41207\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-300x200.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443-740x493.jpg 740w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_3443.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\r\n<div class=\"span6 rhcol\"><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-41204\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-300x200.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853-740x493.jpg 740w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_1853.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\r\n<\/div>\r\n<p>Takto nasv\u00edcen\u00e9 hodinky pak sv\u00edt\u00ed nejen ve tm\u011b, ale luminiscence je viditeln\u00e1 i&nbsp;p\u0159i norm\u00e1ln\u00edm osv\u011btlen\u00ed, co\u017e p\u016fsob\u00ed velmi efektn\u011b. D\u00e1le se hod\u00ed skl\u00e1dac\u00ed <span style=\"color: #c30c15;\"><strong><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/prislusenstvi?fotolab_product%5Bquery%5D=odrazn\u00e1%20deska\" target=\"_blank\" rel=\"noopener\">odrazn\u00e1 deska<\/a><\/strong><\/span> (Fomei, Lastolite, Photoflex atd.), vyr\u00e1b\u00ed se v&nbsp;r\u016fzn\u00fdch rozm\u011brech a&nbsp;vhodn\u00fd povrch je b\u00edl\u00fd, st\u0159\u00edbrn\u00fd, zlat\u00fd nebo mix. t\u011bchto barev (tzv. Fire).<\/p>\r\n<figure id=\"attachment_41214\" aria-describedby=\"caption-attachment-41214\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41214\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set.jpg\" alt=\"produktov\u00fd set\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-300x199.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-768x509.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-1536x1018.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-370x245.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-270x179.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/produktovy-set-740x490.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-41214\" class=\"wp-caption-text\">produktov\u00fd set<\/figcaption><\/figure>\r\n<p>V\u00fdborn\u00e1 varianta je od \u010desk\u00e9 zna\u010dky <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/fomei-odrazna-deska-5-in-1-80cm\" target=\"_blank\" rel=\"noopener\">Fomei model 5 in 1<\/a><\/span><\/strong>, sta\u010d\u00ed mal\u00e1 verze 60 cm. Ke \u010dty\u0159em barv\u00e1m, b\u00edl\u00e1, \u010dern\u00e1, st\u0159\u00edbrn\u00e1 a&nbsp;zlat\u00e1, je sou\u010d\u00e1st\u00ed setu i&nbsp;difuzer pro rozpt\u00fdlen\u00ed sv\u011btla. D\u00edky mo\u017enosti slo\u017een\u00ed na cca t\u0159etinovou velikost se jedn\u00e1 o&nbsp;\u0161ikovnou a&nbsp;dob\u0159e p\u0159enosnou pom\u016fcku. Osv\u011bd\u010dil se mi mal\u00fd, stoln\u00ed stativ z&nbsp;\u0159ady <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/fomei-odrazna-deska-5-in-1-80cm?fotolab_product%5Bquery%5D=GorillaPod\" target=\"_blank\" rel=\"noopener\">GorillaPod<\/a><\/span><\/strong> od Joby. A&nbsp;pochopiteln\u011b se v\u017edy hod\u00ed <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/prislusenstvi\/baterie-a-akumulatory\" target=\"_blank\" rel=\"noopener\">nabit\u00e1 baterie<\/a><\/span><\/strong>, pr\u00e1zdn\u00e1 <strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/pameti\" target=\"_blank\" rel=\"noopener\">pam\u011b\u0165ov\u00e1 karta<\/a><\/span><\/strong> a&nbsp;<strong><span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/prislusenstvi\/ochrana-a-cisteni\" target=\"_blank\" rel=\"noopener\">\u010di\u0161t\u011bn\u00ed na optiku<\/a><\/span><\/strong>.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Udelejte_vice_zaberu_a_jeden_uplne_jiny\"><\/span>Ud\u011blejte v\u00edce z\u00e1b\u011br\u016f a&nbsp;jeden \u00fapln\u011b jin\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Ud\u011blejte s\u00e9rii povinn\u00fdch, popisn\u00fdch z\u00e1b\u011br\u016f. T\u011b\u017eko budete prod\u00e1vat nap\u0159\u00edklad star\u0161\u00ed zesilova\u010d, kdy\u017e nevyfot\u00edte p\u0159edn\u00ed a&nbsp;zadn\u00ed panel.\u00a0 \u010celn\u00ed pohled, p\u011bkn\u011b zep\u0159edu, v\u010detn\u011b v\u0161ech displej\u016f, ovl\u00e1dac\u00edch prvk\u016f, p\u0159ep\u00edna\u010d\u016f, voli\u010d\u016f a&nbsp;tla\u010d\u00edtek Taky zadn\u00ed pohled na p\u0159\u00edpojn\u00e1 m\u00edsta, konektory a&nbsp;termin\u00e1ly pro reprosoustavy.<\/p>\r\n<p>Sn\u00edmkem shora zdokumentujete celkov\u00fd, zachoval\u00fd stav produktu, bez mechanick\u00fdch po\u0161kozen\u00ed. Ale to, <strong>co prod\u00e1v\u00e1 jsou emoce<\/strong> a&nbsp;ty poskytne nap\u0159. zaj\u00edmav\u00fd detail. A&nbsp;takov\u00e1, velmi m\u00e1lo popisn\u00e1, ale za to hodn\u011b <strong>kreativn\u00ed fotka nakonec rozhodne o&nbsp;\u00fasp\u011b\u0161n\u00e9m prodeji<\/strong>.<\/p>\r\n<figure id=\"attachment_41211\" aria-describedby=\"caption-attachment-41211\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41211\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452.jpg\" alt=\"Produktov\u00e1 fotografie\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452.jpg 1600w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-300x200.jpg 300w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-768x512.jpg 768w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-1536x1024.jpg 1536w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-50x33.jpg 50w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-370x247.jpg 370w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-270x180.jpg 270w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2021\/03\/DSC_4452-740x493.jpg 740w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-41211\" class=\"wp-caption-text\">Produktov\u00e1 fotografie<\/figcaption><\/figure>\r\n<p>Kdy\u017e jsem m\u011bnil gramofon za vy\u0161\u0161\u00ed model, ten star\u00fd jsem prodal na z\u00e1klad\u011b perfektn\u00ed, barevn\u011b nasv\u00edcen\u00e9, detailn\u00ed fotky p\u0159enosky. Nemluv\u011b o&nbsp;tom, \u017ee takov\u00e1 fotka, na rozd\u00edl od nudn\u00e9ho (ale nutn\u00e9ho), celkov\u00e9ho z\u00e1b\u011bru p\u0159edn\u00ed strany \u0161asi, je pak ozdobou va\u0161eho portfolia, webu nebo t\u0159eba \u00fa\u010dtu na soci\u00e1ln\u00ed s\u00edti.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Fotka_musi_prodavat\"><\/span>Fotka mus\u00ed prod\u00e1vat<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>T\u00edm chci \u0159\u00edct, \u017ee nejv\u00edc z\u00e1le\u017e\u00ed na prezentaci. V\u011bt\u0161inou rozhoduje prvn\u00ed fotka (prvn\u00ed dojem) a&nbsp;taky po\u0159ad\u00ed t\u011bch dal\u0161\u00edch. Pokud se v\u011bc spr\u00e1vn\u011b p\u0159edvede, na prodejn\u011b je to dobr\u00e9 m\u00edsto v&nbsp;reg\u00e1lu, ve v\u00fd\u0161ce o\u010d\u00ed, s&nbsp;dostate\u010dn\u00fdm prostorem atd., tak zaujme a&nbsp;prod\u00e1 se. Ve virtu\u00e1ln\u00edm prostoru je to velmi podobn\u00e9.<\/p>\r\n<blockquote>\r\n<h4>\u010ct\u011bte tak\u00e9 na blogu: <span style=\"color: #c30c15;\"><a style=\"color: #c30c15;\" href=\"https:\/\/www.fotolab.cz\/blog\/co-maji-spolecneho-produktova-fotografie-a-vedecka-dokumentace\/\" target=\"_blank\" rel=\"noopener\">Produktov\u00e1 fotka a&nbsp;v\u011bda maj\u00ed hodn\u011b spole\u010dn\u00e9ho<\/a><\/span><\/h4>\r\n<\/blockquote>\r\n<p>S\u00e1m jsem kdysi ud\u011blal klasickou chybu, a&nbsp;proto\u017ee chybami se \u010dlov\u011bk u\u010d\u00ed, pou\u017eiji tuto svoji zku\u0161enost jako p\u0159\u00edklad. Roky sb\u00edr\u00e1m \u010deskoslovensk\u00e9 hodinky Prim, \u010dasto n\u011bjak\u00e9 p\u0159ikoup\u00edm, ob\u010das n\u011bjak\u00e9 prod\u00e1m. Jeden vyhled\u00e1van\u00fd model jsem m\u011bl dvakr\u00e1t, oba v&nbsp;kr\u00e1sn\u00e9m stavu, dokonce s&nbsp;origin\u00e1ln\u00ed krabi\u010dkou a&nbsp;z\u00e1ru\u010dn\u00edm listem. Cht\u011bl jsem je prodat, nafotil jsem je, jak nejl\u00e9pe jsem um\u011bl a&nbsp;um\u00edstil inzer\u00e1t na p\u0159\u00edslu\u0161n\u00fd web.<\/p>\r\n<p>\u0160est fotek, krabi\u010dka, z\u00e1ru\u010dn\u00ed list, hodinky z&nbsp;p\u0159edn\u00ed strany, zadn\u00ed stranu, detail korunky a&nbsp;\u0159emen. Jako prvn\u00ed jsem dal fotku krabi\u010dky, je to p\u0159ece celkem rarita, kdy\u017e se u&nbsp;star\u0161\u00edho modelu jedn\u00e1 o&nbsp;tzv. full balen\u00ed. A\u2026 v\u016fbec nic se ned\u011blo. Po dvou dnech mi to do\u0161lo. Prohodil jsem fotky, jako velkou, \u00favodn\u00ed fotku jsem dal p\u0159edn\u00ed stranu hodinek (cifern\u00edk), pak efektn\u00ed detail korunky, zadn\u00ed stranu, \u0159emen, krabi\u010dku a&nbsp;z\u00e1ru\u010d\u00e1k jako posledn\u00ed. Stejn\u00e9 fotky, ale jin\u00e9 po\u0159ad\u00ed. Za 2 hodiny byly zamluveny a&nbsp;odpoledne t\u00e9ho\u017e dne prod\u00e1ny. \u010clov\u011bk se prost\u011b u\u010d\u00ed po\u0159\u00e1d. P\u0159eji v\u00e1m z\u00e1bavu p\u0159i focen\u00ed a&nbsp;\u00fasp\u011b\u0161n\u00e9 prodeje i&nbsp;n\u00e1kupy. Dobr\u00e9 sv\u011btlo Michael Mike Jur\u00e1k.<\/p>\r\n<hr class=\"wp-block-separator\" \/>\r\n<p><strong><u><!-- \/wp:separator --><\/u><\/strong> <u> <\/u><strong><u><!-- wp:image {\"align\":\"right\",\"id\":31465,\"linkDestination\":\"custom\"} --><\/u><\/strong><\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignright\"><a class=\"gridlove-popup-img\" href=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2020\/04\/Michael-Jurak-final.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"300\" class=\"wp-image-31465\" src=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2020\/04\/Michael-Jurak-final-247x300.jpg\" alt=\"Michael Jur\u00e1k\" srcset=\"https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2020\/04\/Michael-Jurak-final-247x300.jpg 247w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2020\/04\/Michael-Jurak-final-41x50.jpg 41w, https:\/\/www.fotolab.cz\/blog\/wp-content\/uploads\/2020\/04\/Michael-Jurak-final.jpg 536w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/a><\/figure>\r\n<\/div>\r\n<p><strong><u><!-- \/wp:image --><\/u><\/strong> <u> <\/u><strong><u><!-- wp:paragraph --><\/u><\/strong> <strong>\u010cl\u00e1nek s&nbsp;fotografiemi pro v\u00e1s p\u0159ipravil <\/strong><strong>MICHAEL JUR\u00c1K (<\/strong><strong>produktov\u00fd specialista a&nbsp;expert na fototechniku)<\/strong><\/p>\r\n<p>Krom\u011b milovan\u00e9ho fotografov\u00e1n\u00ed m\u00e1m r\u00e1d p\u0159\u00edrodu, hory, lesy, ryba\u0159en\u00ed. P\u0159es l\u00e9to jezd\u00edm nejrad\u011bji na horsk\u00e9m kole a\u00a0v\u00a0zim\u011b na snowboardu, r\u00e1d se i&nbsp;projedu na motorce. Focen\u00ed nen\u00ed pro m\u011b jen kon\u00ed\u010dek, ale d\u00e1 se \u0159\u00edci posedlost.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u017d\u00e1nr produktov\u00e9 fotografie je pom\u011brn\u011b specifick\u00fd. C\u00edlem je p\u0159in\u00e9st fotografie, kter\u00e9 v&nbsp;div\u00e1kovi nabud\u00ed chu\u0165 si dan\u00fd produkt koupit. Z\u00e1kladn\u00ed n\u00e1hled do \u00fasp\u011b\u0161n\u00e9 tvorby produktov\u00fdch fotek shrnuje Michael Jur\u00e1k.<\/p>\n","protected":false},"author":268,"featured_media":41210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[559,18],"tags":[547,39,60,305,83,88,566,1330,946,1798,1797,189,835],"class_list":["post-41194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotolab-fotoradce","category-novinky","tag-bezzrcadlovka","tag-blesky","tag-digitalni-zrcadlovky","tag-fotoaparat","tag-fotoaparaty","tag-fotografovani","tag-fotolab-fotoradce","tag-fotoporadna","tag-fotoradce","tag-odrazna-deska","tag-produktova-fotka","tag-stativ","tag-zkusenosti"],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/41194"}],"collection":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/comments?post=41194"}],"version-history":[{"count":10,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/41194\/revisions"}],"predecessor-version":[{"id":53874,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/41194\/revisions\/53874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/media\/41210"}],"wp:attachment":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/media?parent=41194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/categories?post=41194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/tags?post=41194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}