{"id":23316,"date":"2019-01-07T06:58:38","date_gmt":"2019-01-07T05:58:38","guid":{"rendered":"https:\/\/www.fotolab.cz\/blog\/?p=23316"},"modified":"2019-01-10T18:00:53","modified_gmt":"2019-01-10T17:00:53","slug":"historie-polaroid","status":"publish","type":"post","link":"https:\/\/www.fotolab.cz\/blog\/historie-polaroid\/","title":{"rendered":"POLAROID A JEHO HISTORIE: POVSTAL JAKO F\u00c9NIX Z POPELA"},"content":{"rendered":"

Zd\u00e1 se to a\u017e neuv\u011b\u0159iteln\u00e9, ale prvn\u00ed „Polaroid“ sn\u00edmky bylo mo\u017en\u00e9 po\u0159\u00eddit ji\u017e v roce 1948. Siln\u00e1 popularita digit\u00e1ln\u00ed fotografie se stala pro zna\u010dku POLAROID m\u00e1lem osudnou. O vzestupech, sl\u00e1v\u011b, p\u00e1dech, „vzk\u0159\u00ed\u0161en\u00ed“ a nov\u00e9m v\u011btru do plachet pro tuto v\u00fdznamnou fotografickou zna\u010dku pojedn\u00e1v\u00e1 n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek. <\/strong><\/p>\n

<\/p>\n

Spole\u010dnost Polaroid<\/strong>, kter\u00e1 byla zalo\u017eena v roce 1937, je synonymem fotoapar\u00e1tu s okam\u017eit\u00fdm v\u00fdstupem fotografi\u00ed. Samotn\u00e1 historie instantn\u00ed fotografie se za\u010dala ps\u00e1t v roce 1943<\/strong>, kdy se b\u011bhem dovolen\u00e9 3 let\u00e1 dcera Edwina H. Landa, zakladatele Polaroidu, zeptala, pro\u010d nem\u016f\u017ee vid\u011bt fotku hned po jej\u00edm vyfocen\u00ed. Prvn\u00ed model fotoapar\u00e1tu Polaroid 95 se dostal na trh 26.listopadu 1948<\/strong> a od t\u00e9 doby zna\u010dka Polaroid ud\u00e1v\u00e1 trend na poli optiky a je symbolem fotoapar\u00e1tu pro okam\u017eitou fotografii.<\/p>\n

\"Sv\u011btov\u011b
Sv\u011btov\u011b prvn\u00ed model zna\u010dky Polaroid<\/figcaption><\/figure>\n

V\u00a060. a 70. letech se stala fenom\u00e9nem<\/strong>, kter\u00fd splnil touhu okam\u017eit\u011b po vyfocen\u00ed spat\u0159it hotovou fotografii. Udr\u017eela se na v\u00fdslun\u00ed do konce dvac\u00e1t\u00e9ho stolet\u00ed, kdy ji vytla\u010dil a nakonec poh\u0159bil jin\u00fd fenom\u00e9n \u2013 digit\u00e1ln\u00ed fotoapar\u00e1t. V \u00fanoru 2008 spole\u010dnost ozn\u00e1mila, \u017ee p\u0159estane vyr\u00e1b\u011bt filmy pro fotoapar\u00e1ty Polaroid.<\/p>\n

\"\"<\/p>\n

V \u010dervnu 2008 se p\u0159i ud\u00e1losti uzav\u0159en\u00ed tov\u00e1rny Polaroid se\u0161li Florian Kaps a Andr\u00e9 Bosman a rozhodli se zalo\u017eit firmu Impossible Project<\/strong>, kter\u00e1 bude vyr\u00e1b\u011bt materi\u00e1ly pro fotoapar\u00e1ty Polaroid. V \u0159\u00edjnu 2008 spole\u010dnost Impossible koupila v\u00fdrobn\u00ed stroj od Polaroidu, pronajala si budovu Building Noord, kter\u00e1 byla d\u0159\u00edve sou\u010d\u00e1st\u00ed tov\u00e1rny Polaroid v Enschede v Holandsku a za\u010dala produkovat nov\u00e9 fotoapar\u00e1ty v retro stylu klasick\u00fdch Polaroid\u016f.<\/p>\n

\"\"<\/a><\/p>\n

V\u00a0roce 2014 d\u00edky boomu okam\u017eit\u00e9 fotografie spole\u010dnost Polaroid doslova vstala z\u00a0hrobu<\/strong>. Dost\u00e1la sv\u00e9 tradici a p\u0159i\u0161la s\u00a0novinkou, pln\u011b digit\u00e1ln\u00edm fotoapar\u00e1tem Polaroid SNAP INSTANT<\/strong>.\u00a0 V\u00a0roce 2016 byl p\u0159edstaven kr\u00e1l instantn\u00ed fotografie \u2013 model Polaroid SNAP TOUCH<\/strong>, kter\u00fd se py\u0161n\u00ed mimo jin\u00e9 dotykovou obrazovkou, \u00falo\u017ei\u0161t\u011bm na microSD a propojen\u00edm s\u00a0chytr\u00fdmi telefony.
\n\"\"<\/a>V z\u00e1\u0159\u00ed 2017 Polaroid oslavil sv\u00e9 80t\u00e9 v\u00fdro\u010d\u00ed<\/strong> a na ja\u0159e stejn\u00e9ho roku kone\u010dn\u011b ozn\u00e1mil pl\u00e1novanou spolupr\u00e1ci se spole\u010dnost\u00ed Impossible Project. V\u00fdsledkem byla zm\u011bna obchodn\u00ed zna\u010dky na Polaroid Originals, kter\u00e1 symbolizuje jednu z\u00e1sadn\u00ed v\u011bc – spole\u010dnost Impossible Project zachr\u00e1nila technologii Polaroidu a cel\u00fd jej\u00ed odkaz. Poda\u0159ilo se j\u00ed vyrobit nov\u00fd film, vr\u00e1tit se k p\u016fvodn\u00edmu form\u00e1tu instantn\u00ed analogov\u00e9 fotografie a tak\u00e9 vytvo\u0159it \u00fapln\u011b nov\u00fd instantn\u00ed analogov\u00fd fotoapar\u00e1t – Polaroid OneStep2<\/strong>, kter\u00fd vych\u00e1z\u00ed z klasick\u00e9ho vzhledu star\u00e9ho fotoapar\u00e1tu Polaroid Land 1000 a spojuje tento origin\u00e1ln\u00ed retro design spolu s modern\u00edmi prvky.<\/p>\n

\"\"<\/a>Dnes Polaroid Originals nab\u00edz\u00ed v\u00edce mo\u017enost\u00ed k objevov\u00e1n\u00ed, vytv\u00e1\u0159en\u00ed a hran\u00ed s nejnov\u011bj\u0161\u00edm vyd\u00e1n\u00edm sv\u00e9ho fotoapar\u00e1tu Polaroid OneStep+, kter\u00fd p\u0159edstavuje nov\u00e9 prvky do nostalgick\u00e9ho designu, aby p\u0159inesl v\u00edce tv\u016fr\u010d\u00edho potenci\u00e1lu do okam\u017eit\u00e9 fotografie.
\nIntuitivn\u011b navr\u017een\u00fd a snadno pou\u017eiteln\u00fd p\u0159in\u00e1\u0161\u00ed nov\u00e9 zp\u016fsoby, jak prozkoumat instantn\u00ed analogovou fotografii<\/strong> – dvojit\u00e1 expozice, \u010dasova\u010d, malba sv\u011btlem, d\u00e1lkov\u00e1 spou\u0161\u0165, zvukov\u00e1 spou\u0161\u0165, manu\u00e1ln\u00ed re\u017eim a skenr.\u00a0 Fotoapar\u00e1t lze tak\u00e9 p\u0159ipojit p\u0159es Bluetooth k nov\u00e9 aplikaci pro smartphony Polaroid Originals<\/strong>.
\nPolaroid OneStep+<\/strong> je fotoapar\u00e1t, kter\u00fd oslavuje nostalgick\u00e9 kouzlo analogu a z\u00e1rove\u0148 nab\u00edz\u00ed kreaitvn\u00ed p\u0159\u00edle\u017eitosti, kter\u00e9 digit\u00e1ln\u00ed sv\u011bt nab\u00edz\u00ed. V\u00fdsledkem je instantn\u00ed analogov\u00fd fotoapar\u00e1t, kter\u00fd umo\u017e\u0148uje jak nad\u0161enc\u016fm tak profesion\u00e1ln\u00edm fotograf\u016fm vstoupit do sv\u011bta, prozkoum\u00e1vat ho, objevovat ho a bavit se.<\/p>\n

MODELY:<\/strong><\/p>\n

Model Polaroid 95 \u2013 rok 1948
\nPolaroid 100 \u2013 rok 1963
\nModel Polaroid Land 1000 \u2013\u00a0 rok 1977
\nPolaroid SX-70 \u2013 rok 1972
\nPolaroid 600 \u2013 rok 2000<\/p>\n

https:\/\/eu.polaroidoriginals.com\/pages\/about-us<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zd\u00e1 se to a\u017e neuv\u011b\u0159iteln\u00e9, ale prvn\u00ed „Polaroid“ sn\u00edmky bylo mo\u017en\u00e9 po\u0159\u00eddit ji\u017e v roce 1948. Siln\u00e1 popularita digit\u00e1ln\u00ed fotografie se stala pro zna\u010dku POLAROID m\u00e1lem osudnou. O vzestupech, sl\u00e1v\u011b, p\u00e1dech, „vzk\u0159\u00ed\u0161en\u00ed“ a nov\u00e9m v\u011btru do plachet pro tuto v\u00fdznamnou fotografickou zna\u010dku pojedn\u00e1v\u00e1 n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n","protected":false},"author":266,"featured_media":23323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[678,18,553],"tags":[],"class_list":["post-23316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografie","category-novinky","category-polaroid"],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/23316"}],"collection":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/comments?post=23316"}],"version-history":[{"count":4,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/23316\/revisions"}],"predecessor-version":[{"id":23325,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/posts\/23316\/revisions\/23325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/media\/23323"}],"wp:attachment":[{"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/media?parent=23316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/categories?post=23316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotolab.cz\/blog\/wp-json\/wp\/v2\/tags?post=23316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}